IN THE NEWS...
Straits Times, Urban - Singapore
Dee Goo Gah
What's 68 inches long, 26 inches wide, dulled pastel coloured and
feels like the inside of a soaked Styrofoam cup? Sticky rubber mats
you'd find at most yoga studios.
What's 76 inches
long, 28 inches wide, candy striped and feels like a sturdier version
of your favourite terry robe?Gajahgoogoo's mysore yoga rug.
the full story in Juzze
6 January 2005
Gaga Over Yoga Rugs
Tired of using
synthetic sticky mats for yoga? Experience the simple pleasure of
practicing yoga on hand-woven cotton rugs. Cotton mysore rugs have
been used in India for yoga for centuries, and now Singapore has
her own mysore rug company with the launch of Gajahgoogoo Yoga Essentials.
proprietress of Gajahgoogoo, tells us what made her start the brand.
“Cotton mysore rugs are perfect for yoga because they are
specially woven to absorb moisture when you perspire and, unlike
sticky mats, they give excellent grip even when wet. They also provide
a gentle cushioning and natural texture that makes using them really
enjoyable. I wanted a rug that was machine washable, well-made and
reasonably priced. When I couldn’t find what I wanted on the
market, I went to India to search for weavers who could make them
to my specifications.”
proximity to India made it possible to keep costs low and Kathleen
intends to pass on these cost savings to her customers. “The
point is really to make these great rugs available at a reasonable
price to yogis in Singapore and worldwide. It’s not just a
business; it’s my small contribution to the yoga community.”
mysore yoga rugs combine traditional Indian handloom techniques,
modern technology and Kathleen’s original designs to create
a range of unique rugs that are comfortable, attractive and low
For the frequent
traveler, Gajahgoogoo also has an innovative version of the mysore
yoga rug that does away with the need for a sticky mat altogether.
It features a 100% rubber non-slip backing that allows the rug to
be used on most surfaces – from hotel room carpets to wooden
looks set to make a splash in the yoga accessory market. Since the
soft launch of the brand, the rugs have been well received by yoga
teachers and students in Singapore, and have even found fans in
the USA, Australia and Hong Kong. Gajahgoogoo also carries a select
range of hard-to-find ashtanga yoga books, DVDs and accessories,
and are also working on an essential yogawear range that, like their
rugs, will deliver quality at a reasonable price.”
mysore yoga rugs are available at leading yoga schools and can be
ordered online at www.gajahgoogoo.com.
Gajahgoogoo Yoga Essentials
Mobile: 9797 5882
Fax: 6466 8112
Gajahgoogoo mysore yoga rug information sheet
Gajahgoogoo mysore yoga rugs are handmade in India on traditional
hand looms, but updated with the following special features:
* Specially treated preshrunk 100% cotton yarn for colour-fast and
machine washable rugs.
* Dense weave provides better comfort and does not warp when used
* Made from 100% natural cotton, which soaks up perspiration while
* Carefully positioned stripes to guide alignment
* Clean finished ends (no tassels) aid practice and are easy to
* At 28” x 76”, the rugs are larger than the standard
sticky mats and can be placed on them for extra cushioning and to
keep it from moving on the floor
* Available in four fun designs: pistachio kulfi, saffron sunset,
strawberry lassi and chaat masala
* Available in orginal and non-slip variations. Non-slip yoga rugs
feature an 100% natural rubber backing that allows you to practice
on any surface without using a sticky mat
* Available without embroidery, or with the Sanskrit “om”
symbol or a lotus embroidered at the top of the mat.
range from SGD 49.90 to SGD65.90